Joey Boy




Joey Boy in the Afternoon!
Listen to Q104-7 every afternoon from 3:00pm - 7:00pm!  Don't miss the 3:30 dirty dirty!!!
thejoeyboyshow.com

  


JOSE ANTONIO RODRIGUEZ
Aka
“JOEY BOY”
1994-96 KPWR/ POWER 106 Promotions
I started my radio career at Power 106 in Los Angeles. For two years, I worked under the likes of Rick Cummings, Bruce St. James, Big Boy & the Baka Boyz. I was part of the promotions team running the streets of L.A during a legendary radio rivalry between Power 106 and cross-town competitor The Beat. This definitely influenced my drive to win, but also prepared me for the next 16 years of my radio career.
1996-97 KPWR/ Power 106 Night Show
A fellow street team member (Johnny) and I sneaked into production one evening and crafted a mock air check. It circulated through the halls of Power 106 and got into the hands of Music Director Bruce St James. He loved our humor, chemistry and vibe, so he gave us a shot and put us on overnights and weekend shifts. Within two months, they were sold on these two young L.A.-bred Latinos and “The Krazy Kidz” were chosen to be the night show for Power 106. For the next two years, we dominated the night time getting #1 ratings in the L.A market. I can proudly say that we were taking out radio vets Carson Daley at KROQ, Jojo at KISS and Julio G. at The BEAT. After the two-year run at night, the station decided to go more Urban and we were let go, but weren’t giving up on our new careers as radio rats. We had heard about a great opportunity to hone our skills with a Morning Show opening down south, so we packed up our bags and left sunny Los Angeles for the humidity of Houston!
1997-98 KHYS/ Kiss 98.5 Morning Show
If you don’t remember this station, it’s probably because it only lasted a year! It was the sister station to Houston’s heritage 97.9 The Box, and since The Box had locked in the Urban community, we were hired to lock in the Latin community on Kiss 98.5. After about 10 months of enjoying Rocket games, chicken fried steak and getting to witness the birth of the new “Down South” Hip-Hop movement, we got called into the OM’s office. We experienced a second taste of the life of a radio personality—the “format change”—and were let go. Kiss had flipped from a Latin-leaning Rhythmic station to a boy band Pop station. I knew something was up when we went from playing Big Pun to NSync every hour, but it was a great learning experience. It took us out of our element, we maintained good ratings and had the opportunity to work with now radio-industry vets Rob Scorpio, Charles Chavez and Michael Yo. My radio partner Johnny decided to go back to college, while I got an offer back in Cali—this time with an opportunity to earn some programming stripes!
1998-2001 KCAQ/ Q104.7 Afternoon Show/Music Director
Luckily, Q1047 in Ventura was only about 40 miles north of L.A and PD Dan Garite was a fan of Johnny and I when we did nights in L.A. He had heard I was a free agent and, over some enchiladas at Sals Mexican restaurant, he offered me a great position to be his Afternoon guy and Music Director. My life was 16-hour work days, 6 days a week and I loved it! I spent hours and months mastering Selector, smiling and telling record reps they had stiff records. For the first time, I was also controlling my OWN show! My work ethic and dedication to win really started to pay off. I was given APD stripes along with the green light to hire new talent for the station. I brought on a couple of mixers and a couple of new personalities, including my old partner Johnny for nights. At this point in my career, I felt really comfortable at a management position and had great success in ratings on my afternoon show. Still, I needed more of a challenge and wanted to move to a bigger market in order to take my career to the next level. Coincidentally, I received a call from San Francisco!
2000 KYLD/ WIld 94.9 Weekends
For the summer of 2000, I worked five days a week programming and doing the afternoon show for Q1047. I also teamed up with my old buddy Johnny to fly out to the Bay and do weekends for Michael Martin and Jazzy Jims at Wild 94.9. They were courting us to do the afternoon show and everything was a go. Unfortunately for us, the company was sold and all new hires were on hold. It was so good to get a taste of that major market again and we knew we needed more of it. Although a little frustrated and a little worn of the turn of events, the angst didn’t last long. An old friend and early believer of ours Bruce St. James gave us a call. He rang through on his cell from his race car in the deserts of Phoenix and the rest is history!
2001-2010 KKFR/ Power 98.3 Afternoon Show/Morning Show/Music Director
My longest radio run to date was in Phoenix Arizona for nine years—one year short of that gold watch! Bruce St. James was running the heritage Power station in Phoenix and wanted to reunite Johnny & me. He hired us to do the afternoon show as well as be co-MDs to help him run KKFR. After years of #1 ratings in the afternoons and the opening of the morning slot, Bruce moved us to mornings and eventually kept me as his MD. From exclusive interviews with artist such as Diddy, 50 Cent and J-Lo to truly becoming immersed in the culture and community of Phoenix, the desert is a place I will always call home. We became a staple in Phoenix radio and were involved in one of the industry’s biggest radio wars: Power vs Jamz! Not to brag, but my Morn Show DID take out about four morning shows pitted against us over the duration of that three-year war. I won industry awards for Best Music Director as well as local awards for Best Morning Drive. It was a great time and a great run. After nine years of surviving signal changes, morning show changes and management changes, my time was up..
2011-Present KCAQ-KFYV/ Q104.7 Afternoon Show and APD/MD for Live 105.5
How life goes in full circle! After 10 years I am back on my old stomping grounds of the “805” I have my time slot of 3 to 7 back, and its so amazing after 10 years, how the listeners remembered me and embraced my show once again. I also have my programming stripes back, as I tackle the Pop World, helping run Live 105.5. My daily routine consists of either interviewing Big Sean or setting up a Meet & Greet with The Script! I love this radio life and now I am ready to expand and working on syndicating “The Joey Boy Show”…

1994-96 KPWR/ POWER 106 Promotions

•  I started my radio career at Power 106 in Los Angeles. For two years, I worked under the likes of Rick Cummings, Bruce St. James, Big Boy & the Baka Boyz. I was part of the promotions team running the streets of L.A during a legendary radio rivalry between Power 106 and cross-town competitor The Beat. This definitely influenced my drive to win, but also prepared me for the next 16 years of my radio career.

1996-97 KPWR/ Power 106 Night Show

•  A fellow street team member (Johnny) and I sneaked into production one evening and crafted a mock air check. It circulated through the halls of Power 106 and got into the hands of Music Director Bruce St James. He loved our humor, chemistry and vibe, so he gave us a shot and put us on overnights and weekend shifts. Within two months, they were sold on these two young L.A.-bred Latinos and “The Krazy Kidz” were chosen to be the night show for Power 106. For the next two years, we dominated the night time getting #1 ratings in the L.A market. I can proudly say that we were taking out radio vets Carson Daley at KROQ, Jojo at KISS and Julio G. at The BEAT. After the two-year run at night, the station decided to go more Urban and we were let go, but weren’t giving up on our new careers as radio rats. We had heard about a great opportunity to hone our skills with a Morning Show opening down south, so we packed up our bags and left sunny Los Angeles for the humidity of Houston!

1997-98 KHYS/ Kiss 98.5 Morning Show


•  If you don’t remember this station, it’s probably because it only lasted a year! It was the sister station to Houston’s heritage 97.9 The Box, and since The Box had locked in the Urban community, we were hired to lock in the Latin community on Kiss 98.5. After about 10 months of enjoying Rocket games, chicken fried steak and getting to witness the birth of the new “Down South” Hip-Hop movement, we got called into the OM’s office. We experienced a second taste of the life of a radio personality—the “format change”—and were let go. Kiss had flipped from a Latin-leaning Rhythmic station to a boy band Pop station. I knew something was up when we went from playing Big Pun to NSync every hour, but it was a great learning experience. It took us out of our element, we maintained good ratings and had the opportunity to work with now radio-industry vets Rob Scorpio, Charles Chavez and Michael Yo. My radio partner Johnny decided to go back to college, while I got an offer back in Cali—this time with an opportunity to earn some programming stripes!


1998-2001 KCAQ/ Q104.7 Afternoon Show/Music Director


•  Luckily, Q1047 in Ventura was only about 40 miles north of L.A and PD Dan Garite was a fan of Johnny and I when we did nights in L.A. He had heard I was a free agent and, over some enchiladas at Sals Mexican restaurant, he offered me a great position to be his Afternoon guy and Music Director. My life was 16-hour work days, 6 days a week and I loved it! I spent hours and months mastering Selector, smiling and telling record reps they had stiff records. For the first time, I was also controlling my OWN show! My work ethic and dedication to win really started to pay off. I was given APD stripes along with the green light to hire new talent for the station. I brought on a couple of mixers and a couple of new personalities, including my old partner Johnny for nights. At this point in my career, I felt really comfortable at a management position and had great success in ratings on my afternoon show. Still, I needed more of a challenge and wanted to move to a bigger market in order to take my career to the next level. Coincidentally, I received a call from San Francisco!


2000 KYLD/ WIld 94.9 Weekends


•  For the summer of 2000, I worked five days a week programming and doing the afternoon show for Q1047. I also teamed up with my old buddy Johnny to fly out to the Bay and do weekends for Michael Martin and Jazzy Jims at Wild 94.9. They were courting us to do the afternoon show and everything was a go. Unfortunately for us, the company was sold and all new hires were on hold. It was so good to get a taste of that major market again and we knew we needed more of it. Although a little frustrated and a little worn of the turn of events, the angst didn’t last long. An old friend and early believer of ours Bruce St. James gave us a call. He rang through on his cell from his race car in the deserts of Phoenix and the rest is history!


2001-2010 KKFR/ Power 98.3 Afternoon Show/Morning Show/Music Director


•  My longest radio run to date was in Phoenix Arizona for nine years—one year short of that gold watch! Bruce St. James was running the heritage Power station in Phoenix and wanted to reunite Johnny & me. He hired us to do the afternoon show as well as be co-MDs to help him run KKFR. After years of #1 ratings in the afternoons and the opening of the morning slot, Bruce moved us to mornings and eventually kept me as his MD. From exclusive interviews with artist such as Diddy, 50 Cent and J-Lo to truly becoming immersed in the culture and community of Phoenix, the desert is a place I will always call home. We became a staple in Phoenix radio and were involved in one of the industry’s biggest radio wars: Power vs Jamz! Not to brag, but my Morn Show DID take out about four morning shows pitted against us over the duration of that three-year war. I won industry awards for Best Music Director as well as local awards for Best Morning Drive. It was a great time and a great run. After nine years of surviving signal changes, morning show changes and management changes, my time was up..


2011-Present KCAQ-KFYV/ Q104.7 Afternoon Show and APD/MD for Live 105.5


•  How life goes in full circle! After 10 years I am back on my old stomping grounds of the “805” I have my time slot of 3 to 7 back, and its so amazing after 10 years, how the listeners remembered me and embraced my show once again. I also have my programming stripes back, as I tackle the Pop World, helping run Live 105.5. My daily routine consists of either interviewing Big Sean or setting up a Meet & Greet with The Script! I love this radio life and now I am ready to expand and working on syndicating “The Joey Boy Show”…